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DIGITAL DISPLAY AND VIDEO SERVICES
| Digital Display | Digital Video | |
|---|---|---|
| FORMATS | Reach our audience on desktop and mobile web. We accept all standard IAB units. | Reach our audience on desktop, mobile web, & streaming video. We follow Google’s streaming video ad spec guidelines. |
| ACTIVATION | Large Format/High Impact/Custom: Direct Buy, contact account manager Programmatic: Guaranteed Deals – Available on all major DSPs, contact account manager. Private Auction – Available on all major DSPs, contact account manager. Open Auction – Available on all major DSPs. Target “url:dormontgazette.com” | Custom Solutions: Contact account manager Pre-roll and In-stream Digital Video: Guaranteed Deals – Available on all major DSPs, contact account manager. Open Auction – Available on all major DSPs. Target “url:dormontgazette.com” YouTube – Available through Google Ads, DV360 DSP, or Managed Service |
| TARGETING | -Geographic -Keyword Contextual -Category Contextual -DG 1P Audience.ai™ smart audiences -Specific URL -Audience match | -Geographic -Keyword Contextual -Category Contextual -DG 1P Audience.ai™ smart audiences -Specific URL -Audience match |